Too Cool for Internet Explorer

Wednesday, November 09, 2005

Internet Marketing

Stores Online, a big company in the US gave an Internet Marketing Seminar yesterday at the Hyatt hotel and casino in Ermita from 9am - 6:30pm. It was very informative and I learned a lot of things about marketing and the net (yes, there are MORE things to learn about the net - kung kala mo alam mo na lahat, pwes, nagkakamali ka. bwahahahahaha :p). Basically, we sat there all day listening to different lectures which were quite interesting - one of the speakers was very effective and entertaining but the other was quite boring so i needed to take down notes to prevent me from dozing off especially in the afternoon session. But even though my taking down notes was a ploy to avoid snoozing, the notes i took, as i went through it, can really come in handy.

  • The internet changes everyday - it can be a solution to any problem since it provides a lot of information and enables you to use many strategies.
  • it is not what you sell that matters, what matters is HOW you sell it.
  • It is true that knowledge is power, but one needs ACTION to actually make things happen.
  • The best selling product on the net is information; the most powerful word in internet marketing is the word "FREE".
  • One must know how to think outside the box and take risks.
  • Utilize the many powerful tools/strategies in the internet to earn more: mirror sites, use-net groups, vertical portals, LINK POPULARITY, geo targeting, affiliate programs, reverse search and keyword analysis tools, etc...
  • Do not market dissimilar products in one site.
  • Aim to have a high conversion rate: number of site visitors -> buyers.
  • Focus on what pays you most.
  • Money is not an issue... unless you make it one.
  • Pay rather than get paid.
  • Get traffic to your site! Get links!
  • Success follows when people come first. [an alternative to the maxim "the customer is always right". hahaha]
  • The internet business is only in its infancy, now is the best time to start and invest.

There are 3 steps to become wealthy:

  1. Eventually, you will need to quit your job.
  2. Create residual/passive income.
  3. Create multiple streams of income.

But of course, the seminar would not have been free if they were not to advertise and solicit. Ah, business. They offered a special one day package especially for the participants yesterday - they lowered their price from about Php200,000 to Php104,000 for 3 websites. That includes of course access to Stores Online and a wide range of tools to help you, the building and publishing of your site (with a [dot]com domain name), a links4trade package which advertises your site, and an ECI Credit card processing package.

pretty good deal if you think about it. but did we avail of it?

nah. mahal parin. that's a pretty big investment which requires a lot of time to think over. siguro someday, but not now - besides, we got a free organizer and binder with a lot of helpful stuff, pwede na rin. hehehe ;)

do you have a job?

J - just

O - over

B - broke

well, classes resume in about 18 hours (at least for me. haha). see you guys around. :p

4 Comment/s:

Blogger ia said...

Naks. This early you're attending seminars? You know what, you've got the perfect business sense right now because you already feel the potential of the Internet - and Computer Science in general - something not that prevalent in the DCS.

11/09/2005 5:33 PM  
Anonymous Fleeb said...

This is nice and something to think about for me. But then...

Anyway, thanks for posting your notes :D

11/10/2005 11:55 PM  
Blogger joelle said...

@fleeb: sure, no prob :D

@ate ia: hehehe, nainvite kasi lolo ko, eh sabi niya wala daw xa alam sa internet kaya sinama niya ko kesa daw kung si lola pa isama niya. hahaha! :D yep! dami pala talagang pwede sa net, internet business might be a good investment. kelangan lang ng pera. wahahaha, thanks! cheers :D

11/11/2005 8:36 PM  
Blogger ia said...

@joelle: good luck with that. you could create an online presence with your family's printing press. :)

@fleeb: hey! thanks for dropping by! ^_^v

11/11/2005 9:27 PM  

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